ALL CAPS

Yesterday, while driving along Canal Street in lower Manhattan, I noticed that a large number of store names were displayed in all capital letters. Not bad. Some, however, were in script typefaces, which made them extremely difficult to read. Here is one example, plus the name of a very famous person. See my point? caps-script

 

 

Here is an easier-to-read version.

caps-times

When I was teaching an adult-education class on the use of type, I presented a slide with the names of all of the students, set in all caps, in a script font. Many of them had difficulty recognizing their own names.

Even if you use all caps in a readable font, please do so sparingly. If emphasis is desired, using bold, italics, or underlining might be better.

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About stanleygraphics

I am a veteran graphic designer who started at the time when cut and paste meant an X-acto knife and rubber cement. I use my experience to educate others. I have an intolerance for ignorance and stupidity.
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