Color Blind or Color Stupid

In order for an advertisement to be successful it must communicate. Too often I have seen ads like this in TV where they contain white type on a light-colored background.

Frequently, the background is yellow.

Sometimes the background is light blue.

Either way, the text is still difficult to read.

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About stanleygraphics

I am a veteran graphic designer who started at the time when cut and paste meant an X-acto knife and rubber cement. I use my experience to educate others. I have an intolerance for ignorance and stupidity.
This entry was posted in annoying, ignorant, stupid, typography and tagged , , , , , , , , , , . Bookmark the permalink.

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