They must be kidding. It does not even look like a tennis ball. It looks more like the moon or a weird sunset in the night sky, viewed through the branches of a tree.
According to the USTA:
“The logo, created by renowned graphic design firm Chermayeff & Geismar & Haviv, is a streamlined and modernized version of the tournament’s iconic flaming ball logo, which was first introduced in 1997. This new logo was designed to create a visual identity for the tournament that will last far into the future. . .The new logo is bold and energetic and better captures and expresses the dynamism of the US Open,” said USTA Chief Marketing Officer Amy Choyne. “We have enjoyed 50 years of greatness, and our new visual identity will better carry us forward for the next 50 years.”
Check it out for yourself. The new logo (yellow graphic on the right) does not even look anything like a tennis ball. And and what kind of designer would use the abbreviation for the United States in lower case letters?
Would anyone like to buy the Brooklyn Bridge?